In order to grow your business online, then it is important that you can the best ecommerce website that is SEO-ready. The reason for this is that most people who look for products and services online use search engines to find what they need. Business owners want their target customers to find their ecommerce site. And this is why SEO is very important because it is the one that helps people to find your business. The best ecommerce platform then is the on that gives your site the SEO advantage.
E-commerce platforms today are offering many features which are very helpful in optimizing your ecommerce store. You can only benefit from this if you look for an ecommerce platform that will best provide you with SEO advantage. UX, speed, meta tags, etc. are some of the things that should be included for proper SEO. An e-commerce platform that only offers basic SEO can give you much limitations.
There are many things you need to examine before knowing what the best ecommerce platform for SEO are. There are some factors that are essential for ecommerce SEO that you should examine in major ecommerce platforms. Here are the factors that you need to consider: independent navigation links, independent page titles, independent URLs, independent meta description, use of own domain name, your own IP address, and a lot more.
Your navigation link are texts which show your products and product categories in the navigation menu of your site. When the ecommerce platform automatically generate navigation links using the names as products and product categories in your online store, then this is not something that is good. This is definitely not for you. For good SEO, you should have an ecommerce platform that give you independent control of your navigational links. Today you will find major ecommerce platforms that offer business owners with independent navigation links. When this is true, then you can easily rename items in your menu to whatever you think is best for your SEO needs.
The tab section on top of the browser contains that title page. If you want to bookmark a page, then what appears is the title page. You can benefit greatly if your title page contains key search terms. If the beginning of your title page contains key search terms of keywords, then this gives you the best SEO benefit. Don’t use the ecommerce platform that generates the title page for you.
These are only two of the many factors that you should check to find the best ecommerce platform.